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From designing dream automobiles to customizing clothes, 3D product configurators are ringing in a brand new period of hyper-personalization that can profit retailers and shoppers.
Builders are delivering revolutionary digital product experiences and automatic personalization utilizing Universal Scene Description (aka OpenUSD), NVIDIA RTX applied sciences from NVIDIA Omniverse software program improvement kits (SDKs) and utility programming interfaces (APIs), and generative AI from NVIDIA Edify fashions.
Collectively, these applied sciences allow builders to create configurator purposes that ship bodily correct, photoreal digital twins of merchandise, revolutionizing the best way manufacturers personalize purchaser journeys at unprecedented scale.
For instance, Dassault Systèmes’ 3DEXCITE model is adopting Omniverse Cloud APIs to allow interoperability with generative AI providers, reminiscent of Shutterstock’s Edify3D or Edify 360, instantly inside its web-based utility.
Through the use of NVIDIA Edify-powered fashions, educated by Shutterstock, Dassault Systèmes can generate beautiful 3D environments from textual content prompts to immediately personalize scenes representing bodily correct merchandise. And with Omniverse APIs, the corporate can supercharge the web-based app with real-time ray-traced rendering.
Many different builders are additionally constructing 3D product configurator software program and options with NVIDIA Omniverse SDKs and APIs.
CGI studio Katana has developed a content material creation utility, COATCreate, utilized by producers reminiscent of Nissan, that permits advertising property to be staged and created sooner with product digital twins. COATCreate additionally permits customers to view and customize the digital twin while wearing an Apple Vision Pro headset, unlocking real-time ray-traced prolonged actuality experiences.
Brickland, one other CGI studio, is creating real-time digital experiences that permit customers to customise clothes by selecting from predefined parameters reminiscent of colour and materials. Via their Digitex initiative, Brickland is increasing into digital textures and permitting shoppers to visualise and work together with excessive ranges of element of their 3D property because of RTX real-time rendering
Configit linked its highly effective configurator logic software Configit Ace to Omniverse and OpenUSD by streamlining the administration of the advanced guidelines system behind the creation of configurators and mixing it with the rendering capabilities of Omniverse and RTX. This permits for speedy creation of articulated product configurators and permits the configurator builders to energy real-time ray-traced rendering of their options.
WPP has developed a content engine that harnesses OpenUSD and AI to allow artistic groups to supply high-quality industrial content material sooner, extra effectively and at scale whereas remaining aligned with a shopper’s model.
Media.Monks has developed an AI-centric skilled managed service that leverages Omniverse known as Monks.Circulate, which helps manufacturers nearly discover completely different customizable product designs and unlock scale and hyper-personalization throughout any buyer journey.
Accenture Song, the world’s largest tech-powered artistic group, is utilizing Omniverse SDKs to generate advertising content material for Defender automobiles. Utilizing it with the Edify-powered generative AI microservice, Accenture Music is enabling the creation of cinematic 3D environments by way of conversational prompts.
Product Digital Twins within the Period of Industrial Digitalization
Forecasts point out that shopper purchases, together with high-value objects like automobiles and luxurious items, will increasingly take place online within the coming decade. 3D product digital twins and automatic personalization with generative AI function invaluable instruments for manufacturers to showcase their merchandise and improve buyer engagement within the altering retail panorama.
3D configurators present tangible advantages for companies, together with elevated common promoting costs, decreased return charges and stronger model loyalty. As soon as a digital twin is constructed, it might serve many functions and be up to date to satisfy shifting shopper preferences with minimal time, price and energy.
Making a 3D Product Configurator
The method of making a 3D product configurator begins with harnessing OpenUSD’s highly effective composition engine and interoperability. These options allow builders to create dynamic, interactive experiences that precisely replicate the nuances of every product.
Groups may combine generative AI applied sciences into OpenUSD-based product configurators utilizing NVIDIA Omniverse APIs to reinforce the realism and customization choices out there to customers. By leveraging AI, configurators can intelligently adapt to person inputs, providing personalised suggestions and dynamically adjusting product configurations in actual time. And with NVIDIA Graphics Delivery Network , high-quality, real-time viewports may be embedded into internet purposes so shoppers can browse merchandise in full constancy, on practically any machine.
The chances for 3D product configurators are nearly limitless, relevant throughout a variety of industries and use instances.
To begin, get NVIDIA Omniverse and comply with together with a tutorial series.
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