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Sellers on Amazon will quickly be capable to make product pages with simply the copy-and-paste of a hyperlink.
Amazon is releasing a brand new generative AI function that takes data from a vendor’s exterior web site after which generates an Amazon product web page for the merchandise, full with a written description and pictures. The purpose is to assist sellers scale back the time it takes to convey the product from a special web site onto Amazon, says Mary Beth Westmoreland, Amazon’s VP of worldwide promoting companion expertise, in a blog post.
Amazon warns sellers that in the event that they select to stick a URL to create the product web page, they should be the proprietor, rights holder, or have the license to make use of the hyperlink’s contents. In any other case, Amazon says it might take authorized motion if it finds out the vendor misrepresented their possession of the web site. The Verge reached out to Amazon for extra data on its security tips for the function.
The function is rolling out now and will likely be accessible to US sellers within the coming weeks.
Westmoreland says that sellers have embraced the AI instruments Amazon has launched up to now. For instance, Amazon’s AI product textual content technology service sees “practically 80 %” of customers accepting AI-generated listings with little human enhancing.
Amazon has been investing in generative AI all through your entire firm. Its cloud service AWS hosts a number of AI fashions and in addition got here out with a text-to-image generator. AWS powers AI on the e-commerce platform.
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