Consumers wants unified interface for connected devices | Capgemini

Customers are demanding a unified interface for linked gadgets, in keeping with a report by Capgemini.

The survey amplifies shoppers’ resounding name for a unified interface for linked merchandise, with 65% expressing a want for seamless interoperability throughout gadgets, based mostly on the report from the Capgemini Analysis Institute.

Customers additionally exhibit a willingness to improve for enhanced consolation and comfort. Additional, practically seven in ten present an curiosity in having an at all times on AI-powered system if it improves their life. However one in two say that many conversational AI gadgets fail to offer them contextual relevance in solutions.

One in two shoppers additionally present frustration concerning the variety of linked gadgets or providers they must take care of often whereas two in three imagine it might be a lot extra handy to have only one single interface for all linked merchandise.

The research underscores the ever-present integration of linked gadgets into shoppers’ each day routines, with greater than one-third of respondents planning to develop their assortment of such gadgets within the upcoming 12 months. Well being and residential safety gadgets are poised to drive vital gross sales on this area, reflecting an escalating emphasis on private well-being and safety.

The research’s title is Linked Merchandise: Enhancing Customers’ Lives with Know-how. The corporate gathered insights from 10,000 respondents throughout 13 international locations.

The outcomes replicate an evolving client panorama, signaling elevated adoption and expectations from the realm of linked merchandise.

Shopper preferences and developments

Leisure gadgets and linked autos: The analysis highlights the prevalence of linked leisure methods, encompassing good TVs and gaming methods, amongst 4 in 5 shoppers globally. Moreover, possession of linked autos has surged, with 60% of respondents proudly owning one. Nonetheless, possession charges considerably range throughout international locations, reaching a excessive of 77% within the U.S. and a low of 38% in Canada.

Good house safety and good healthcare: Anticipated purchases within the subsequent 12 months present a surge in demand for good house safety and healthcare gadgets. This shift underscores a rising inclination in the direction of private security, well-being, and a deeper integration of know-how into on a regular basis life.

Voice assistants and wearables: The proliferation of voice assistants continues to develop, with 85% of respondents using some type of voice assistant at house, on cellular, or of their autos, primarily for product and repair inquiries. Furthermore, there’s a rising curiosity in wearables as an alternative choice to lowering display time, with healthcare wearables rising as a number one class for meant purchases within the coming 12 months.

Interoperability, information privateness, and sustainability

Customers need gadgets that work with one another. Along with interoperability, shoppers have heightened consciousness relating to e-waste and carbon footprints prompts shoppers to hunt sustainable practices from product builders. A placing bit is the predicament confronted by 50% of shoppers who possess outdated know-how at house and wrestle to eliminate it responsibly.

Regardless of excessive ranges of belief in healthcare wearables’ information, simply 36% of respondents categorical contentment with the privateness supplied by linked merchandise. Issues about firms accessing private well being information by way of these gadgets evoke vulnerability amongst shoppers.

Nicolas Rousseau, a gaggle chief at Capgemini, mentioned the report underscores the importance of linked gadgets in simplifying shoppers’ lives.

“Customers are utilizing linked gadgets as a method to make their lives simpler, however they are often a lot greater than that. Linked gadgets maintain the potential to allow hyper-personalized services. Applied sciences like generative AI may help obtain new ranges of linked expertise and client satisfaction,” Rousseau mentioned in an announcement. “Nonetheless, points round information privateness and safety nonetheless want extra focus to safe client belief, together with a dedication to true interoperability and frictionless connectivity. With out these parts, customers will grow to be annoyed and market momentum will gradual. As consciousness is rising on e-waste and carbon footprints, shoppers’ expectations on the sustainability of merchandise want additionally to be a part of the equation.”

Methodology

Capgemini Analysis Institute performed a survey of 10,000 shoppers aged 18 and above throughout Asia Pacific, Europe, the UK, and North America in November 2023. Moreover, in-depth interviews with business executives within the linked know-how house supplemented the survey’s findings.