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Latitude AI – a Ford subsidiary – is growing new automated driving know-how with an preliminary concentrate on a hands-free, eyes-off driver help system for next-generation Ford automobiles
Ford Motor Firm has established Latitude AI, an entirely owned subsidiary targeted on growing a hands-free, eyes-off-the-road automated driving system for thousands and thousands of automobiles.
With the formation of Latitude, Ford provides a number one group of machine studying, robotics, software program, sensors, methods engineering and operations expertise because the automaker grows and expands its improvement efforts in automated driving know-how – together with developments in Ford BlueCruise, which already has accrued greater than 50 million miles of hands-free driving.
Latitude is reimagining the client expertise by automating driving throughout instances that may be tedious, worrying and ugly, similar to bumper-to-bumper site visitors or on lengthy stretches of freeway. The typical driver within the U.S. spends practically 100 hours a 12 months sitting in site visitors in accordance with the transportation analytics agency INRIX.
“We see automated driving know-how as a possibility to redefine the connection between individuals and their automobiles,” mentioned Doug Subject, chief superior product improvement and know-how officer, Ford Motor Firm. “Prospects utilizing BlueCruise are already experiencing the advantages of hands-off driving. The deep expertise and expertise in our Latitude group will assist us speed up the event of all-new automated driving know-how – with the aim of not solely making journey safer, much less worrying and extra pleasing, however in the end over time giving our clients a few of their day again.”
Establishing Latitude helps Ford’s strategic shift final 12 months to concentrate on automated driving applied sciences for personally owned automobiles. Ford employed about 550 workers previously of Argo AI throughout machine studying and robotics, cloud platforms, mapping, sensors and compute methods, check operations, methods and security engineering. The Latitude group has utilized a lot of their expertise in automated driving, together with software program improvement instruments and infrastructure, within the pivot to work on superior driver help methods (ADAS).
Sammy Omari, govt director, ADAS Applied sciences at Ford, additionally will function the CEO of Latitude. Peter Carr is appointed chief know-how officer, overseeing Latitude’s product and technical improvement, and David Gollob is called president, with accountability for enterprise operations.
“We imagine automated driving know-how will assist enhance security whereas unlocking all-new buyer experiences that scale back stress and sooner or later will assist release a driver’s time to concentrate on what they select,” mentioned Omari. “The experience of the Latitude group will additional complement and improve Ford’s in-house international ADAS group in growing future driver help applied sciences, in the end delivering on the numerous advantages of automation.”
Latitude is headquartered in Pittsburgh with further engineering hubs in Dearborn, Mich. and Palo Alto, Calif. The corporate additionally will function a highway-speed check observe facility in Greenville, S.C.
About Ford Motor Firm
Ford Motor Firm (NYSE: F) is a worldwide firm primarily based in Dearborn, Michigan, that’s dedicated to serving to construct a greater world, the place each individual is free to maneuver and pursue their goals. The corporate’s Ford+ plan for development and worth creation combines current strengths, new capabilities and always-on relationships with clients to complement experiences for and deepen the loyalty of these clients. Ford develops and delivers progressive, must-have Ford vehicles, sport utility automobiles, industrial vans and automobiles and Lincoln luxurious automobiles, in addition to linked providers. Moreover, Ford is establishing management positions in mobility options, together with self-driving know-how, and offers monetary providers by way of Ford Motor Credit score Firm. Ford employs about 176,000 individuals worldwide. Extra details about the corporate, its merchandise and Ford Credit score is on the market at company.ford.com.
About Latitude AI
Latitude AI is an entirely owned subsidiary of Ford Motor Firm that develops automated driving applied sciences. The corporate was based in 2022 to reimagine what it is prefer to drive, giving drivers time again on their journeys and remodeling the driving expertise to be safer, much less worrying, and extra pleasing for everybody. Headquartered in Pittsburgh with engineering facilities in Dearborn, Mich., and Palo Alto, Calif. Latitude employs about 550 individuals.
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