OpenAI is adding new watermarks to DALL-E 3

OpenAI’s picture generator DALL-E 3 will add watermarks to picture metadata as extra corporations roll out assist for requirements from the Coalition for Content material Provenance and Authenticity (C2PA).

The company says watermarks from C2PA will seem in photographs generated on the ChatGPT web site and the API for the DALL-E 3 mannequin. Cellular customers will get the watermarks by February twelfth. They’ll embrace each an invisible metadata element and a visual CR image, which is able to seem within the prime left nook of every picture.

Individuals can examine the provenance — which AI instrument was used to make the content material — of any picture generated by OpenAI’s platforms by way of web sites like Content material Credentials Confirm. To date, solely nonetheless photographs, not movies or textual content, can carry the watermark. 

OpenAI says including the watermark metadata to photographs represents a “negligible impact on latency and won’t have an effect on the standard of the picture era.” It is going to additionally improve picture sizes barely for some duties. 

The C2PA, a bunch consisting of corporations like Adobe and Microsoft, has been pushing using the Content material Credentials watermark to determine the provenance of content material and present if it was made by people or with AI. Adobe created a Content Credentials symbol, which OpenAI is including to DALL-E 3 creations. Meta lately introduced it should add tags to AI-generated content on its social media platforms. 

Figuring out AI-generated content material is likely one of the flagship directives within the Biden administration’s executive order on AI. However watermarking just isn’t a surefire way to stop misinformation. OpenAI factors out that C2PA’s metadata can “simply be eliminated both by accident or deliberately,” particularly as most social media platforms typically take away metadata from uploaded content material. Taking a screenshot omits the metadata.

“We imagine that adopting these strategies for establishing provenance and inspiring customers to acknowledge these alerts are key to growing the trustworthiness of digital info,” OpenAI says on its web site.