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Abstract
- The brand new Bing, your AI-powered copilot for the online, is now in preview, and also you is likely to be stunned at how a lot it could actually assist us be higher at our craft of communications.
- These are some starter prompts to ask Bing, which have helped me and my crew in our work over the previous few weeks.
- In case you just like the solutions you discover with Bing, keep in mind to follow-up with the supply hyperlinks for extra info.
- The brand new Bing is in preview, and we’re persevering with to take suggestions and apply these learnings to enhance the expertise over time.
We’re within the thick of it, for positive. As communications professionals, we’re determining what this new age of AI means for us, for our craft, whereas on the similar time making an attempt to elucidate AI to the world.
In talking at an event this week in New York on this matter, one of many issues I mirrored on was the necessity to convey folks alongside on this alteration curve. You would possibly begin off on the curve like “nope” – as quickly as you begin seeing tales about these AI developments, your response is that this isn’t good for our career. However then as you dig into it, you are feeling perhaps it’s not a “nope” and transfer up the curve to “there’s hope.” There are all types of issues I may do! In any case, one in all our secret powers as communicators has all the time been language. And you’ve got this second and understand, you possibly can speed up this secret energy with AI.
Right here’s how I’ve been doing simply that with these prompts utilizing the brand new AI-powered Bing. The outcomes have been loopy spectacular. Strive for your self by signing up for the preview at bing.com/new and keep in mind to provide suggestions on to Bing so we will proceed to enhance the expertise.
Helpful info to get began
- Select a conversation style: “Extra Artistic,” “Extra Balanced” or “Extra Exact”
- The brand new Bing received’t hesitate to supply some follow-up questions to assist hone in on the reply you’re in search of. For instance, once you’re utilizing the brand new Bing to do thought era, it’s useful to follow-up by asking it to “give me a couple of extra.”
- Associated to that, don’t go away Bing hanging! It might have an ancillary matter associated to the subject you’re asking about.
- Bing will all the time present you the place it’s getting its info, so for those who like a few of the solutions you’re getting and need extra particulars, don’t neglect to take a look at the sources that Bing is pulling from.
- Reminder! Keep away from placing confidential info within the chat.
Subsequent, on to the prompts.
Media interview prep
This primary example comes from The Wall Road Journal reporter Joanna Stern. To organize for an interview with our Chairman and CEO Satya Nadella, Joanna used the brand new Bing to assist with getting ready interview questions. Right here’s what she requested Bing:
- “Within the voice of Joanna Stern, generate a listing of 10 interview questions for Satya Nadella about AI and the brand new Bing”
- “Reply query 5 within the voice of <individual>”
Since then, I’ve been utilizing related prompts to arrange for media interviews. For instance, in getting ready for this On With Kara Swisher podcast episode, right here’s a immediate that I used:
- “Assist me put together for a podcast interview with Kara Swisher. The subject we’ve agreed to debate is the rise of Synthetic Intelligence instruments and companies. Primarily based on her most up-to-date writing and podcasts, give me 10 questions I ought to anticipate.”
Keep in mind, you have got sufficient time to ensure Bing is ready – so it could actually assist to first ask if it’s aware of Kara Swisher and her interview fashion. Then add extra particulars – who’s she speaking to? Then fireplace the immediate concerning the 10 questions.
Media protection snapshots
It’s been a loopy few weeks of stories right here at Microsoft and I’ve began utilizing Bing to assist me get fast snapshots of media protection to see how information is touchdown within the second. Listed below are a couple of examples I pulled lately:
- “What’s the newest information about <X> at the moment?”
- “What’s the general tone of those tales?”
- “How does this examine with information about <Y> in the identical time interval?”
This isn’t an alternative choice to deeper measurement or evaluation, nevertheless it’s a surprisingly good first snap once you want one thing now.
Social media publish inspiration
Bing chat can be an important brainstorm thought generator. We’ve experimented utilizing it to get inspiration for our social media posts, particularly with “Extra Artistic” mode. Listed below are some examples that my crew has experimented with:
- “Generate a couple of tweets that embody <X> info and makes use of a <Y> tone” (reminiscent of “lighthearted tone”)
- “Write a LinkedIn publish for this weblog, <X>”
- “Generate a couple of tweet concepts for <firm> about <product characteristic>”
- “Take the next info and switch it right into a <X> character tweet / LinkedIn publish: <copy and paste textual content>,” then “Are you able to write it once more however make it extra participating?”
These preliminary prompts are normally adopted by “give me a couple of extra variations.”
Headline era
There are days once I spend a number of time writing (and rewriting) the physique of a weblog publish, lastly get it to place and solely then begin to marvel, what’s my headline? By this level I’ve used up each ounce of creativity and begrudgingly write one thing considerably coherent and really feel barely unhealthy about myself. However today, I really feel much less unhealthy. Whereas I nonetheless spend a number of time writing (I actually do love writing!) now with the brand new Bing, I’ve been utilizing this immediate to assist me generate headlines (a sort of writing that I really like much less). Right here’s what I did:
- “Counsel a couple of variations of headlines for the next,”
- Copy your textual content and paste it to the Bing chat
FAQ era
FAQs is one other sort of writing I’ve been eager to speed up with AI. Right here’s how I’ve achieved that:
- “Counsel 5 FAQs for <textual content or hyperlink>”
- “Give me a couple of extra”
I hope these immediate examples enable you to kickstart your individual questions and interactions with this unimaginable new instrument.
Comfortable experimenting!
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