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Rainbow Robotics is about to extend its share of the U.S. cobot market within the shortest time potential by recruiting extra sellers in main cities
Rainbow Robotics (CEO Lee Jungho) introduced on the twenty second that it could be collaborating in Automate 2023, one of many largest showcases for introducing and demonstrating automation expertise options in North America. The occasion can be held in Detroit, Michigan, USA for 4 days from Could 22 to 25 this 12 months.
At ‘Automate 2023’, Rainbow Robotics will introduce 5 completely different fashions of its ‘RB Cobot Sequence’, that are extremely aggressive pricewise in comparison with rival merchandise as a result of their manufacturing prices are roughly 50% decrease due to the corporate’s in-house growth of the actuators, encoders, brakes, and controllers. Rainbow Robotics additionally plans to recruit native sellers in North America whereas collaborating within the occasion.
Automate is without doubt one of the largest exhibitions in North America for automation expertise options in addition to a venue that provides world automation, robotics, and movement management firms alternatives to type a community whereas introducing their merchandise and options.
Having arrange a department firm in Schaumburg, Illinois final month, Rainbow Robotics is at the moment organizing its cobot gross sales and buyer administration groups. The corporate has efficiently designed all of the merchandise made for export to the North American markets in accordance with worldwide requirements and is able to launch them now that it has been awarded the US NRTL and CSA (Canadian Requirements Affiliation) certifications by the worldwide certification physique TÜV SÜD. (CSA Z434:2014, UL 1740:2018/R:2020-11, NFPA79:2021)
A spokesperson for Rainbow Robotics mentioned, “We’ve efficiently obtained the mandatory certifications for all of the merchandise we purpose to export to the North American markets, arrange a department firm as a strategic base for our enterprise operations within the nation, and arranged our groups there. We’ve additionally recruited native distributors quicker than deliberate, and we hope to recruit extra from main cities in North America at Automate 2023.”
He added that, “We plan to attain a excessive market share within the North American cobot markets in a brief time frame with the native distributors with whom we have now entered into strategic partnerships.
Rainbow Robotics has additionally signed a distributorship settlement with Cascara Robotics, a robotic automation options supplier headquartered in Pontiac, Michigan, USA for the gross sales and provide of cobots, in addition to coming into into strategic partnerships with numerous machine meeting and system integration service suppliers in every space, together with two sellers within the U.S. and one in Canada.
The 2 gross sales sellers within the U.S. are DiverPrint, which possesses the expertise for printing system automation growth utilizing cobots, and Wingman Cobot, a brand new supplier of cobot providers based mostly on F&B service knowledge. The Canadian distributor is Camex Equipment, an automation system supplier with its headquarters in Montreal.
Present industrial robots must be fenced in, which signifies that robots and human employees work in separate locations. In contrast, cobots don’t should be fenced in and might work facet by facet with human employees, rising productiveness by sharing the workload of human employees and supplementing the scarcity of manufacturing employees. The worldwide cobot market is having fun with a mean annual progress fee of 33% as a result of lowering labor pressure and rising labor prices.
In response to the worldwide analysis platform MarketsandMarkets, the whole labor pressure has been on a declining pattern whereas labor prices have been on the rise for the reason that COVID-19 pandemic. Because of this, the worldwide cobot market is anticipated present a mean annual progress fee of 43.5%, rising from USD 836.24 million in 2020 to USD 5 billion 884.9 million by 2025.
Rainbow Robotics additionally develops and offers software program that may optimize robots to fulfill buyer wants by performing numerous capabilities with out requiring the customers to discover ways to use new applied sciences. This may help the customers reduce down their manufacturing prices and focus extra on delivering increased high quality items and providers to their clients.
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