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Latitude AI will give attention to autonomous driving know-how for Ford automobiles. | Supply: Ford
Ford at present launched Latitude AI, a subsidiary creating new automated driving know-how. The corporate will give attention to making a hands-free, eyes-off-the-road automated driving system for next-generation Ford automobiles.
This new self-driving firm is taking over 550 staff that had been a part of Argo AI, Ford’s previous self-driving project that was shut down in October 2022. These staff labored throughout machine studying and robotics, cloud platforms, mapping, sensors and compute techniques, take a look at operations, techniques and security engineering.
Latitude AI will help Ford’s strategic shift that got here final 12 months to focus extra on creating automated driving applied sciences for personally owned automobiles. This separates Latitude from Argo AI, which targeted on creating autonomous robotaxis.
Latitude AI’s work will construct off of Ford’s hands-free, highway-driving know-how referred to as BlueCruise, which has already logged greater than 50 million miles. Latitude hopes to automate the elements of driving that may be probably the most tedious, disturbing and unsightly, it stated, like bumper-to-bumper site visitors or lengthy stretches of freeway.
This shift will even set itself other than autonomous car corporations like Cruise and Waymo, that are each targeted on creating autonomous robotaxis, and places itself in the identical ring as Tesla’s Full Self-Driving beta software, which recently underwent a recall.
“We see automated driving know-how as a possibility to redefine the connection between individuals and their automobiles,” stated Doug Discipline, chief superior product improvement and know-how officer, Ford Motor Firm. “Clients utilizing BlueCruise are already experiencing the advantages of hands-off driving. The deep expertise and expertise in our Latitude group will assist us speed up the event of all-new automated driving know-how – with the aim of not solely making journey safer, much less disturbing and extra pleasurable, however finally over time giving our prospects a few of their day again.”
Sammy Omari, govt director of ADAS applied sciences at Ford, will function the CEO of Latitude AI. Ford appointed Peter Carr as the corporate’s chief know-how officer, who will oversee Latitude’s product and technical improvement and David Gollob as president. Gollob will likely be chargeable for the corporate’s enterprise operations.
“We imagine automated driving know-how will assist enhance security whereas unlocking all-new buyer experiences that scale back stress and sooner or later will assist unencumber a driver’s time to give attention to what they select,” Omari stated. “The experience of the Latitude group will additional complement and improve Ford’s in-house world ADAS group in creating future driver-assist applied sciences, finally delivering on the various advantages of automation.”
Latitude AI is headquartered in Pittsburgh, the place Argo AI was situated and has further engineering hubs in Dearborn, Michigan and Palo Alto, California. The corporate additionally operates a highway-speed take a look at monitor facility in Greenville, South Carolina.
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