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To drive the automotive trade ahead, NVIDIA and Mercedes-Benz are taking the digital street.
NVIDIA founder and CEO Jensen Huang joined Mercedes-Benz CEO Ola Källenius on stage on the automaker’s strategy update event yesterday in Silicon Valley, showcasing progress of their landmark partnership to digitalize your entire product lifecycle, plus the possession and automatic driving expertise.
The automotive trade is present process an enormous transformation, which is pushed by developments in accelerated computing, AI and the economic metaverse.
“Digitalization is streamlining each facet of the automotive lifecycle: from styling and design, software program improvement and engineering, manufacturing, simulation and security testing, to buyer shopping for and driving experiences,” mentioned Huang.
Since its founding, Mercedes-Benz has set the bar in automotive innovation and ingenuity, backed by superior craftsmanship. The automaker is shaping the long run with its clever and software-defined automobiles, that are powered by NVIDIA’s end-to-end options.
The Fleet of the Future
Subsequent-generation Mercedes-Benz automobiles shall be constructed on a revolutionary centralized computing structure that features subtle software program and options that can flip these future automobiles into high-performance, perpetually upgradable supercomputers on wheels.
Throughout the occasion, the automaker took the wraps off its new working system, MB.OS, a purpose-built, chip-to-cloud structure that shall be normal throughout its whole car portfolio — delivering distinctive software program capabilities and ease of use.
MB.OS advantages from full entry to all car domains, together with infotainment, automated driving, physique and luxury, driving and charging — an method that permits Mercedes-Benz clients a differentiated, superior product expertise.
“MB.OS is a platform that connects all components of our enterprise,” Källenius famous throughout the occasion.
Protected Has By no means Felt So Highly effective
On the coronary heart of this structure is NVIDIA DRIVE Orin, which delivers high-performance, energy-efficient AI compute to assist a complete sensor suite and software program to soundly allow enhanced assisted driving and, finally, level 3 conditionally automated driving.
Operating on DRIVE Orin is the versatile and scalable software program stack collectively developed by NVIDIA and Mercedes-Benz. Sarah Tariq, NVIDIA vice chairman of autonomous driving software program, joined Magnus Östberg, chief software program officer at Mercedes-Benz, on stage to delve deeper into this full-stack software program structure, which incorporates the MB.OS, middleware and deep neural networks to allow superior autonomy.
Tariq mentioned, “The businesses are working in shut collaboration to develop a software program stack that may comfortably and safely deal with all of the complexities that the automaker’s clients might encounter throughout day-to-day commutes all around the world.”
This contains enhanced stage 2 options in city environments the place there are pedestrians or dense, advanced site visitors patterns. Utilizing superior AI, Mercedes-Benz can ship a cushty driving expertise that customers have come to count on, backed by uncompromised security and safety.
With the power to carry out 254 trillion operations per second, DRIVE Orin has ample compute headroom to repeatedly advance this software program with new capabilities and subscription companies over the lifetime of the car, by way of over-the-air software program updates, by way of an app, internet or from contained in the automobile.
Moreover, Mercedes-Benz is accelerating the event of those methods with the high-fidelity NVIDIA DRIVE Sim platform, constructed on NVIDIA Omniverse. This cloud-native platform delivers bodily based mostly, scalable simulation for automakers to develop and take a look at autonomous car methods on a variety of uncommon and dangerous situations.
Manufacturing within the Industrial Metaverse
This software-defined platform is only one piece of Mercedes-Benz clever car technique.
At CES final month, Mercedes-Benz previewed its first step in digitalization of its manufacturing course of utilizing NVIDIA Omniverse — a platform for constructing and working metaverse functions — to plan and function its manufacturing and meeting services.
With Omniverse, Mercedes-Benz can create an AI-enabled digital twin of the manufacturing unit to evaluate and optimize ground layouts, unlocking operational efficiencies. With enhanced predictive evaluation, software program and course of automation, the digital twin can maximize productiveness and assist preserve faultless operation.
By implementing a digital-first method to its operations, Mercedes-Benz can even guarantee manufacturing actions received’t be disrupted as new fashions and architectures are launched. And this blueprint could be deployed to different areas throughout the automaker’s international manufacturing community for scalable, extra agile car manufacturing.
Revolutionizing the Buyer Expertise
Digitalization can be bettering the car-buying expertise, migrating from bodily retail showrooms to immersive on-line digital areas.
With Omniverse, automakers can bridge the hole between the digital and bodily worlds, making the web car-research expertise extra real looking and interactive. These instruments embody on-line automobile configurators, 3D visualizations of automobiles, demonstration of vehicles in augmented actuality and digital take a look at drives.
Östberg summed up, “The partnership with NVIDIA is already dwelling as much as its promise, and the potential is big.”
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